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Web Analyst E-Commerce

  • Location:

    Milano, Milano (provincia)

  • Job type:

    Permanent

  • Salary:

    Negotiable

  • Contact:

    Federica Pierelli

  • Contact email:

    federica.pierelli@weareoliverjames.com

  • Job ref:

    JOB-032021-136962_1614612651

  • Published:

    3 Minuten her

  • Expiry date:

    2021-03-25

For an international leading Company, operating in Manufacturing & Retail industry based in Milan, we are currently looking for a Web Analyst E-Commerce with a strong experience in Adobe Suite. If you are ambitious and you like professional challenges, don't miss this opportunity!

We are looking for a Web Analyst with strong analytics attitude to empower the Client's Web/Digital Analytics team. The candidate will support another web analyst in managing brands.
The main stakeholder is the E-Commerce Business team which requires weekly analysis on the current performance trend. It's a challenging scenario with a multitude of websites, brands, marketing campaigns, countries, many IT releases for new web features.

We require the candidate to analyze the trend on daily base and report the reasons for the current trend.

AREAS of RESPONSIBILITIES and RELATED ACTIVITIES

* REPORTING: Managing scheduled reports and dashboard to deliver main web KPIs to the management. Provide analysis and insights on the current trend with weekly meeting or updates.

* CONVERSION RATE and REVENUE are the main KPI to mainly take care of.

* DATA QA: to setup, manage and maintain tracking on the web site to ensure all necessary data is captured, with a specific focus on new projects, campaigns or new platform features. Recommend enhancements where needed to ensure accuracy of all reporting, and design new measurement method when needed.

* WEB MARKETING: to examine traffic to identify marketing issues or opportunities.

* Assist product / merchandising team with creating new reports and ad hoc analysis.

NETWORK OF INTERACTIONS

* Other Web Analytics members

* Web Analytics Developers

* E-commerce business leader

* Digital Marketing team

* Product team

* UX and Web Design team

* Web Content team

* CRM and Digital Marketing teams

* Web Analytics agencies

Technical Skills and Professional Knowledge

* Strong experience using Adobe Analytics (Sitecatalyst / Omniture)

* Strong experience with web Marketing Campaign, tracking code

* Strong experience with Microsoft Excel

* Good experience using Google Analytics

* Basic knowledge of HTML (for debugging purpose) preferred

* Familiar with Adobe Report builder plugin for Excel or Workspace reports

* Familiar with AB testing

* Proficient use of PowerPoint

* Data Visualization skills

* Understanding of Traffic Drivers

Educational Background

Bachelor's degree in one of the followings: Mathematics, Computer Science, Statistics, Economics, Marketing, Business or Finance

Languages

English, Italian

Overall Requirements

* Autonomy in proceeding with activities

* Ability to translate high-level business needs into analytics data

* Accuracy and reliability accomplishing his/her tasks

* Passion for analytics

* Adaptability

* Think creatively

* Learn to listen

* Accept and learn from all criticism

* Lateral thinking

* Attitude for sharing with team

* Eager to try and learn new solution or approach

Work Location: Milan, Lombardy

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